Cheetah Clean Auto Wash will be adding a fourth location to its portfolio and the third in Bowling Green, KY located on located at 340 Three Springs Road, between I65 and Scottsville Rd. We believe this is a prime location to round out our offerings in the Bowling Green market and a win for our Unlimited Members in southern Bowling Green and Warren County that have not yet had a convenient location.
This extension into southern Bowling Green has potential to add a minimum of 2,000 Unlimited Members to our current 5,000+ current members. Based on a traffic count of 41,000 cars per day traveling by the site and a conservative capture rate based on industry standard, we will average washing 5,600 cars per month in the first year and have serviced 68,000 cars, achieving $731,836 in net sales. The industry standard capture rate is .8%, Cheetah Clean exceeds that with details available as we continue conversations.
As an Express Exterior Wash, we are focused on speed, convenience, value and quality. Expediency and efficiency will allow for high daily volumes while our competitive pricing and unique processes will insure repeat business and brand loyalty.
Cheetah Clean Auto Wash provides above and beyond service and consistently achieves excellence as the fastest car wash on land. The continued success of our business model will enable us to re-invest in our employees and the communities we serve. Through the delivery of a clean and shiny car, we help our customers feel incredible and give our employees a platform to continue to grow and develop.
This success has been achieved through our unique menu, proprietary sales and prep processes and intellectual property that allow us to achieve above industry results time over time.
While the car wash industry is an attractive business venture based on the profit margins that can be achieved (average wash industry profit margins), this can be a difficult industry to enter and to maintain success in. The biggest challenges include high start-up costs, low brand penetration or little brand recognition, difficulty in attracting and retaining employees, and high levels of customer incident filings.
We have a proven track record of success in addressing the barriers to entry and the threats that challenge others in the car wash industry.
• Controlled start-up cost through equipment mix expertise and established procurement process
• Brand recognition in Bowling Green with tried and true customer and member attainment strategies
• Uniquely developed talent strategy that includes, active recruitment, bench strength, and management training as well as above industry compensation and benefits offerings
• Well-honed incidents and claims process focused on both customer satisfaction and reduced liability
For additional information, please review our case studies of current holdings and franchising options.