As an Express Exterior Wash company, we are focused on speed, convenience, value, and quality. Expediency and efficiency will allow for high daily volumes while our competitive pricing and unique processes will ensure repeat business and brand loyalty.
Cheetah Clean Auto Wash provides above and beyond service and consistently achieves excellence as the fastest car wash on land. The continued success of our business model will enable us to reinvest in our employees and the communities we serve. Through the delivery of a clean and shiny car, we help our customers feel incredible and give our employees a platform to continue to grow and develop.
This success has been achieved through our unique menu, proprietary sales, and prep processes and intellectual property that allow us to achieve above industry results time over time.
While the car wash industry is an attractive business venture based on the profit margins that can be achieved (average wash industry profit margins), this can be a difficult industry to enter and to maintain success in. The biggest challenges include high start-up cost, low brand penetration or little brand recognition, difficulty in attracting and retaining employees, and high levels of customer incident filings.
We have a proven track record of success in addressing the barriers to entry and the threats that challenge others in the car wash industry.
– Controlled start-up cost through equipment mix expertise and established procurement process
– Brand recognition in Bowling Green with tried and true customer and member attainment strategies
– Uniquely developed talent strategy that includes, active recruitment, bench strength, and management training as well as above industry compensation and benefits offerings
– Well-honed incidents and claims process focused on both customer satisfaction and reduced liability
We are actively seeking investment partners and franchising players as we expand:
Real Estate Equity Partners – Private investors who are interested in a direct relationship with the company and individuals they will hold real estate equity with.
Franchise Player – A current wash operator who has the ambition to be an owner. This is modeled to support. This would involve a high performing and ambitious operator becoming a Franchise Player through an initial investment and then earning increased equity over time through successfully operating one or more Cheetah Clean locations.
For additional information, please review our case studies of current holdings and franchising options.